Satisfaction as a predictor of undergraduate student loyalty
DOI:
https://doi.org/10.54288/yotantsipanko.v2i1.11Keywords:
satisfaction, loyalty, university students, Higher EducationAbstract
The purpose of the paper is to examine the effect of satisfaction on the loyalty of undergraduate college students. The data was collected through a self-administered questionnaire in a convenience sample of 166 students from various faculties of a university in the Arequipa region. In this quantitative study, an attempt was made to explain the cause-effect of the data through linear regression using the SPSS version 26 software. The findings revealed that satisfaction explains 47% of student loyalty. Therefore, it is concluded that universities have to work on keeping their students satisfied by applying a series of strategies that help increase their loyalty.
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Copyright (c) 2022 Jeferson Ccorisapra Quintana, Melinka Giovana Ccorisapra Quintana, Leidy Cinthia Cusi Ticona, Engerbeth Ccorisapra Quintana
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